Onetinydeer is a design studio in sunny Sydney, designing digital services that work toward a better tomorrow.
We're excited by services that are simple, clear and fast to use.
We value work that has impact and measured results. We're all about openess, a strong team culture and building momentum, using the methodology of Discover → Define → Develop → Deliver.
Yes, you've come to the right place. Onetinydeer is Peter Franc.
A brief history:
Peter Franc is from Melbourne, and spent his early years on dial-up Bulletin Board Systems, synthesizers, film photography and sketching.
In 2001 he completed an Information Systems degree, then in 2004, a Graphic Design degree.
After a year in Berlin, he moved back to Melbourne and settled into the digital advertising industry for 5 years.
In 2009 he relocated to London, continued in advertising and aligned to the maturing world of user experience, eventually moving to the finance industry. His work on highly detailed interfaces and design systems with a team which spanned the globe.
2015 was the year to do something different; Peter travelled with his wife for exactly one year, almost entirely by bus and train, overland from London to Sydney.
Since 2016, he settled in Sydney and worked with the state government to consolidate 12 websites, and promote a user-centered approach to design. This service design and UI role had a large focus on accessibility, helping people who experience multiple levels of disadvantage. This culminated with a design system.
In June 2018, Onetinydeer worked with multiple studios to create a design language for the Department of Education's STEMShare program - a robotics/AI/coding program of education for schools around Australia.
Later in 2018, Onetinydeer partnered with a project team at the Australian Government's Department of Human Services to create a solution to reduce call demand. The proof-of-concept website provided information for job seekers and went through vigorous discovery, testing and generated glowing results. As an Interaction Designer, Peter's role changed as the project developed; supporting research and service design, synthesising findings and creating prototypes.
The end of 2019 brought in Australia's largest superannuation and retirement services, Colonial First State (owned by the Commonwealth Bank of Australia). Much of 2020 was spent working on the public website, design system and providing strategic support and UX education to internal teams.
2021 was a year of change. Working with many suppliers, the disability service provider Achieve Australia was delivered a new website, and strategy to equip them with the tools to better own the digital space.
2022-23 put years of experience to the test, working with a top-tier consultancy to lead the redevelopment of the Sydney-based traffic management system used in almost 200 countries. This lead to supporting Service Victoria launch their digital driver licence service to almost 7 million Victorians.
Visit Peter Franc's LinkedIn profile to find out more.